Ushopal, a leading luxury beauty and retail group in China, leads a new multimillion dollar financing round for Chinese perfume brand Documents.
WHO: Founded in 2021 by former Nudake China Chief Executive Officer Zhaoran Meng, luxury fragrance brand Documents is known for its edgy retail design and agile content marketing. Its scents feature Chinese ingredients like star anise, mugwood, yulan magnolia, and walnut, and range in price from $122 to $253. The brand also operates branded stores.
Ushopal Group was established in 2017, and within a few short years since its inception, it has successfully managed and operated several internationally renowned beauty brands in China, including Chantecaille, 111SKIN, Suqqu, and others. The group has also made multiple investments in globally influential beauty brands. In 2022 and 2023, Ushopal completed the acquisition of Argentum and Juliette Has A Gun. Additionally, it invested in Bulk Homme.
IN THEIR OWN WORDS: Zhaoran Meng, the founder of Documents, stated, "Documents has always aimed to awaken sensory resonance among urban residents and communicate the contemporary taste of Chinese people's lifestyles through novel and profound olfactory experiences. Accepting investment from Ushopal this time, we hope to leverage its professional expertise and leading position to strengthen our brand's creative advantages in aesthetics. Additionally, we aim to gain more benefits in global channels, business operations, and supply chain management, working towards enhancing competitiveness and evolving into a more visionary international brand."
As the founder and CEO of Ushopal, Lu Guo, expressed, "Ushopal only collaborates with the world's top-tier brand teams. Over the past years, the company has actively sought outstanding Chinese high-end beauty brands. The investment in Documents marks Ushopal's first venture into the domestic market, signifying our belief that China has produced brands capable of stepping onto the global stage."
The management team at Ushopal also stated, 'When evaluating brands and founding teams, we consider factors such as the maturity of brand positioning, effectiveness of emotional communication, consistency and stability in product development, and most importantly, the unique artistic expression and brand personality. Documents is one of the very few Chinese brands that can compete with global high-end brands in these aspects."
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